From Calls to Cash: The Powerful Connection Between Receptionist Training and Medical Aesthetic Business Revenue
Apr 25, 2023
As the first point of contact for a potential new patient calling your medical aesthetic practice, your receptionist plays a crucial role in converting those inquiries into scheduled consults. In fact, a well-trained receptionist can make all the difference when it comes to revenue generation.
Industry statistics show that medical aesthetic practices that prioritize receptionist training see a notable increase in revenue. A survey conducted by the American Society for Aesthetic Plastic Surgery found that practices with properly trained receptionists experienced a nearly 13% revenue increase, compared to only a 3% growth in practices without such training (ASAPS, 2019).
So what makes receptionists so important in the patient conversion process?
First, they are responsible for creating the first impression of your practice. Friendly, knowledgeable receptionists who are able to answer questions and provide reassurance can create a positive first impression that encourages potential new patients to make an appointment.
Secondly, receptionists are the gatekeepers of a practice's schedule. A smooth-running schedule is crucial for generating revenue, and receptionists play a crucial role in ensuring that patients are scheduled promptly and that appointments are not missed. A well-trained receptionist can also offer scheduling flexibility to interested patients who may have questions or concerns about scheduling a consult.
Finally, receptionists serve as brand ambassadors for your medical aesthetic practice. They are tasked with conveying the values and expertise of you and your providers to potential new patients, and can do so effectively by sharing recent patient success stories and highlighting the unique services and expertise offered by your medical aesthetic practice.
Overall, receptionists are an essential component of any medical aesthetic practice's success. By prioritizing their training and investing in their communication and sales skills, practice owners can reap significant revenue gains while simultaneously offering an exceptional patient experience from the very first touchpoint.
Connie Kurczewski is an aesthetic advisor and practice management consultant who works with dermatologists and aesthetic business owners on building top-tier practices with empowered teams and optimized processes, so they can reduce burnout and scale intentionally to achieve their professional goals. Book a get acquainted call.
