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As we near the end of the year, it’s easy to get lost in the hustle of all that is December. But this month presents an opportunity to set your practice up for success in the new year. Here are three quick, high-impact strategies to implement right now:
1. Maximize Gift Card and Retail Sales - The holiday season is prime time for gifting—and your practice can be part of it.
 Promote Gift Cards: Feature them prominently on your website, social media, and in-clinic. Use messaging like, “Give the gift of confidence this holiday season.” Consider offering small bonuses (e.g., “Buy a $100 gift card, get $20 for yourself”) to boost sales.
 Highlight Retail Products: Create bundled holiday packages or feature best-sellers at a discount. Patients love curated gifts like "Glow-Up Holiday Kits" with travel-sized skincare essentials.
2. Reconnect with Inactive Patients - The end of the year is a perfect time to reach out to patients who haven’t been in recently.
 Personalized Outreach: Send a thoughtful email or text offering a small incentive, such as a discount on a popular service, to encourage booking before the year ends.
 Highlight HSA/FSA Benefits: Remind patients they can use remaining HSA/FSA funds for medically necessary dermatology treatments before the year resets. This is an excellent motivator for those looking to maximize their health benefits.
3. Map Out Your 2025 Strategy - Take a moment this month to plan for a strong start to the new year.
 Set Clear Goals: Identify specific outcomes you want for revenue, patient retention, and team performance.
 Plan Promotions: Map out key campaigns for Q1, like Valentine's specials or New Year "Glow-Up" packages, and assign clear next steps to your team.
 Celebrate Your Team: Reflect on 2024 wins and align everyone around goals for the upcoming year. Even a brief meeting to share gratitude and vision can inspire great results.
End-of-Year Bonus Tip
Take a moment to reflect on your growth this year. Write down what worked, what didn’t, and what you’re most proud of. One of my clients increased gift card sales by 30% last December simply by running a small social media campaign and offering a bonus incentive. That small win inspired a whole year of improved revenue!
The year-end rush is real, but these strategies will help you finish strong while planting the seeds for a thriving 2025.
Start 2025 with a Clear Plan
If you’re ready to optimize revenue and patient loyalty, apply for an Initial Strategy Session—a private, application-only consultation to map out your next steps.
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